LaLiga, the top football division of the Spanish football league system has announced the exciting news that it has opened a new office in London, showing its commitment to the UK despite uncertainty caused by Brexit.
Why is LaLiga opening offices in London?
LaLiga has launched an office in London for its global development strategy for a range of reasons. It has stated it is deeply interested in establishing LaLiga’s international position, increasing its overall presence in the UK, as well as helping to bolster the brand’s values and relationship with fans and their clubs worldwide.
Explaining in further detail about their decision to expand premises into the UK, the Director of Business and International Development of LaLiga, Oscar Mayo, stated that it contributes to ‘the growth of LaLiga Santander and LaLiga SmartBank clubs in key markets, adding business opportunities thanks to the advice of the association’s experts in each region’.
He also went on further to say that the UK remains the hub for sponsorship, media and broadcasting opportunities, making LaLiga’s choice to open premises in London a strategic business choice.
Where is the LaLiga office located?
It is nestled in the heart of the city in the international quarter of Kings Cross, one of the most well-connected areas of the capital. It has excellent access to the main airports, underground and train stations.
LaLiga has stated that its new London office will inherently be focused on creating new relationships that will help develop its business plans for expansion.
The opening of the new office in the heart of the city means that LaLiga’s presence is now in a whopping 46 markets overall, all through the LaLiga Global Network. It is the 11th country that LaLiga has opened an office in, as well as in India, Singapore, and China.